Roas Focused Advertising

EVERY AD CAMPAIGN WE IMPLEMENT HAS ONE GOAL—TO INCREASE YOUR RETURN ON AD SPEND (ROAS).

We Offer the Highest Quality Direct Response Media Strategies, Rates, Creative and Results!
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We Made The 2020 and 2019 Inc. 5000 Fastest Growing Private Companies List.

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Consumer-Centric Strategies

Smart and innovative strategies are the foundation of our success. With driving sales in mind, strategies are holistic in nature, well-researched, include multi-channel touchpoints and incorporate industry best practices.

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Tailored Creative Messaging by Channel

With years of experience, we’ve learned what resonates with consumers across all media outlets. With a customized approach, we offer: radio script writing (including Spanish language), video spots (including DRTV formats), digital banner ads, paid search copy, social copy and print/OOH designs + production.

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The Most Cost-Efficient Media Rates

When you work with Converze Media you can rest assured that you are receiving the lowest media rates.  Our team of expert buyers work weekly to negotiate down media costs to produce the highest ROAS on all campaigns. Without compromising the quality of inventory, we pass on the cost-benefits of years of vendor relationships to our clients.

Focus on Direct Customer Acquisition

Every campaign at Converze Media focuses on acquiring customers and retaining them for both long-term and short-term client sales. We understand that without customers, a business doesn’t survive. Our clients benefit from precise targeting tactics, look-alike modeling, big data decision making and customer insights that bring forth scalable business growth.

Weekly Optimizations and Reporting

All campaigns are closely monitored from start to end. Weekly revisions to schedules, copy, creative and rates give our clients the most efficient and effective media campaigns. Clients receive weekly campaign performance reports which analyze both frontend and backend data to generate actionable insights.  

Advanced Attribution & Analytics

With tools like STRATA, CORE, Nielsen’s, Kantar, TVSquared, ComScore, Integral Ad Science, and Google Analytics, Converze Media works with clients to discover and refine their optimal marketing mix. Our clients also know that their campaigns will comply with brand safety and viewability guidelines, making every paid impression work to increase ROAS.

Struggling to find the right tool to measure your performance across all marketing channels?

There’s a lot of options out there. Some may be too costly, or they fail to track where generated activity came from. We know because we’ve tried them!

That’s why we’ve decided to create our own proprietary solution, aim analytics®.

ROAS (Return On Advertisement Spending) is a KPI (Key Performance Indicator) that is used to determine media effectiveness. It can be calculated for online and offline media campaigns. ROAS can also focus on campaign elements such as Google AdWords Ad Groups or even individual keywords within PPC advertising.

AIM Analytics tracks all marketing channels and provides you with accurate, updated reporting. These reports include traffic numbers, cost per actions and buying data. That way, account managers, media buyers and clients can know just which actionable steps they need to take in order to lower the cost of customer acquisition.

With AIM, you won’t have to worry about hiring an in-house data analyst or guess where generated activity came from. You and your team can focus on how to cut costs and increase your return on investment. The way it should be.

"Converze is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. I appreciate many things about Converze. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."

Ralph Giovenco - Director of Advertising

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We Take Pride in Our
Clients’ Growth!

In just three years, Converze Media helped Optima Tax Relief become the fastest growing, privately held financial services company on the Inc. 500 list in 2015.  Optima Tax has also made the Inc. 500/5000 list of fastest growing companies in the U.S. for five consecutive years (and counting) from 2015-2019.

Our Team of Experts

Our team is comprised of senior level executives & top talent with over 100 years combined experience.  From start to finish our team takes pride in their work and aims to work as a seamless extension of our clients’ marketing teams.  Positive, personable and invested strategists, buyers and account managers dedicate their days to making us all successful!

Tedd Barr

Managing Partner

Philip Yancey

Managing Partner

Daniel Williams

Controller

Jennifer Miller

Senior Account Manager
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