Tedd started his advertising career at Far West Media, a direct response advertising agency, in Long Beach, CA over 18 years ago. After running sales for several years and helping successfully grow agency revenues by over 400%, Tedd made the decision to start Pacific Media Group (PMG) in 2004. For over nine years, Tedd oversaw all aspects of the business including sales, media buying, creative, and account management. During this time, he managed many successful campaigns and became an expert in direct response radio, TV, and digital advertising. In March of 2012, he successfully merged PMG with Philip Yancey to form the current Converze Media Group. Since then, Converze has rapidly grown into one of the leading direct response advertising agencies in the United States. Converze has a wide range of clients with substantial expertise in the following verticals: financial services, education, medical, legal, home services, and consumer goods. Tedd is currently responsible for running sales along with the day to day operations of the business.
Over 20 years of success in the advertising/marketing industry. Throughout those 20+ years Philip has worked for some of the largest radio stations in the country and built multi-million dollar marketing campaigns for some of the best known companies in the world. Industry experience, knowledge and personal competitiveness, plus a client first approach has given Philip the ability to build one of the most successful direct-response advertising agencies in the country. His desire to deliver the best analytical platform for Converze Media clients, has established CMG as an unparalleled partner in the DR space. Philip believes the way to being the best is to be client focused, innovative, and have great people around you on a daily basis.
Daniel has been with Converze Media since 2014 and comes to us with extensive experience with both Fortune 500 companies and small smart ups. Daniel leads the finance group for the agency and has done a terrific job managing hundreds of millions of client dollars over the years. He has developed great relationships with both clients and media partners. His unique attention to detail has proved invaluable as the agency has dealt with tremendous growth. Daniel is an alumni of Eastern Michigan University.
Senior Account Manager
Jennifer LOVES Direct Response (DR). She began her career in 2009, starting at a DR Agency and never looked back! She has managed accounts of all sizes, ranging in categories from Retail, E-Commerce, Financial Services, Medical, and Education- just to name a few…. For her clients she wears many hats, but none more important than Strategist. With ample data and a passion for growth, she meticulously OPTIMIZES campaigns, scales industry share, all while delivering reliable, replicate-able, consistent results. Regardless of the medium (Radio or TV) and the demo (General Market or Hispanic) Jennifer partners with her clients to understand their business and meet return.
Smart and innovative strategies are the foundation of our success. With driving sales in mind, strategies are holistic in nature, well-researched, include multi-channel touchpoints and incorporate industry best practices.
With years of experience, we’ve learned what resonates with consumers across all media outlets. With a customized approach, we offer: radio script writing (including Spanish language), video spots (including DRTV formats), digital banner ads, paid search copy, social copy and print/OOH designs + production.
When you work with Converze Media you can rest assured that you are receiving the lowest media rates. Our team of expert buyers work weekly to negotiate down media costs to produce the highest ROAS on all campaigns. Without compromising the quality of inventory, we pass on the cost-benefits of years of vendor relationships to our clients.
Every campaign at Converze Media focuses on acquiring customers and retaining them for both long-term and short-term client sales. We understand that without customers, a business doesn’t survive. Our clients benefit from precise targeting tactics, look-alike modeling, big data decision making and customer insights that bring forth scalable business growth.
All campaigns are closely monitored from start to end. Weekly revisions to schedules, copy, creative and rates give our clients the most efficient and effective media campaigns. Clients receive weekly campaign performance reports which analyze both frontend and backend data to generate actionable insights.
With tools like STRATA, CORE, Nielsen’s, Kantar, TVSquared, ComScore, Integral Ad Science, and Google Analytics, Converze Media works with clients to discover and refine their optimal marketing mix. Our clients also know that their campaigns will comply with brand safety and viewability guidelines, making every paid impression work to increase ROAS.
There’s a lot of options out there. Some may be too costly, or they fail to track where generated activity came from. We know because we’ve tried them!
That’s why we’ve decided to create our own proprietary solution, aim analytics®.
ROAS (Return On Advertisement Spending) is a KPI (Key Performance Indicator) that is used to determine media effectiveness. It can be calculated for online and offline media campaigns. ROAS can also focus on campaign elements such as Google AdWords Ad Groups or even individual keywords within PPC advertising.
AIM Analytics tracks all marketing channels and provides you with accurate, updated reporting. These reports include traffic numbers, cost per actions and buying data. That way, account managers, media buyers and clients can know just which actionable steps they need to take in order to lower the cost of customer acquisition.
With AIM, you won’t have to worry about hiring an in-house data analyst or guess where generated activity came from. You and your team can focus on how to cut costs and increase your return on investment. The way it should be.
"Optima has a very successful partnership with Converze that has lasted over ten years. Converze is not a typical ad agency, but a dedicated partner that gets involved with every detail of a campaign to maximize ROI. We are a nationwide advertiser on hundreds of local and national stations, and their competency in remnant media buying enables us to scale. The Converze team has been instrumental to our success, and we would not have been able to build out a dynamic and successful media program without them."
"Converze is a great partner and giving them more responsibility continues to be a no-brainer. They have helped us grow significantly. I appreciate many things about Converze. Towards the top of my list is what they bring to the table to help meet my ever-expanding goal: generating leads within a set budget."
In just three years, Converze Media helped Optima Tax Relief become the fastest growing, privately held financial services company on the Inc. 500 list in 2015. Optima Tax has also made the Inc. 500/5000 list of fastest growing companies in the U.S. for five consecutive years (and counting) from 2015-2019.
Our team is comprised of senior level executives & top talent with over 100 years combined experience. From start to finish our team takes pride in their work and aims to work as a seamless extension of our clients’ marketing teams. Positive, personable and invested strategists, buyers and account managers dedicate their days to making us all successful!