Tedd started his advertising career at Far West Media, a direct response advertising agency, in Long Beach, CA over 18 years ago. After running sales for several years and helping successfully grow agency revenues by over 400%, Tedd made the decision to start Pacific Media Group (PMG) in 2004. For over nine years, Tedd oversaw all aspects of the business including sales, media buying, creative, and account management. During this time, he managed many successful campaigns and became an expert in direct response radio, TV, and digital advertising. In March of 2012, he successfully merged PMG with Philip Yancey to form the current Converze Media Group. Since then, Converze has rapidly grown into one of the leading direct response advertising agencies in the United States. Converze has a wide range of clients with substantial expertise in the following verticals: financial services, education, medical, legal, home services, and consumer goods. Tedd is currently responsible for running sales along with the day to day operations of the business.
Over 20 years of success in the advertising/marketing industry. Throughout those 20+ years Philip has worked for some of the largest radio stations in the country and built multi-million marketing campaigns for some of the best know companies in the world.
Industry experience, knowledge and personal competitiveness, plus client first approach has given Philip the ability to build one of the most successful direct-response advertising agencies in the country. His desire to deliver the best analytical platform for Converze Media clients, has established CMG as a unparalleled partner in the DR space. Philip believes the way to being the best is to be client focused, innovated, and have great people around you on a daily basis.
Daniel has been with Converze Media since 2014 and comes to us with extensive experience with both Fortune 500 companies and small smart ups. Daniel leads the finance group for the agency and has done a terrific job managing hundreds of millions of client dollars over the years. He has developed great relationships with both clients and media partners. His unique attention to detail has proved invaluable as the agency has dealt with tremendous growth. Daniel is an alumni of Eastern Michigan University.
Senior Account Manager
Jennifer LOVES Direct Response (DR). She began her career in 2009, starting at a DR Agency and never looked back! She has managed accounts of all sizes, ranging in categories from Retail, E-Commerce, Financial Services, Medical, and Education- just to name a few…. For her clients she wears many hats, but none more important than Strategist. With ample data and a passion for growth, she meticulously OPTIMIZES campaigns, scales industry share, all while delivering reliable, replicate-able, consistent results. Regardless of the medium (Radio or TV) and the demo (General Market or Hispanic). Jennifer partners with her clients to understand their business and meet return.
Chris Mullane is native to Buffalo, N.Y and attended Daemon College in Buffalo N.Y. in 2000. He has several years experience in sales and management. Chris has worked with several clients across many vertices from inception with rapid growth by managing costs, goals and delivering ROI. Chris oversees the ConverZe Media sales team and focuses on new client relationships. Chris is also involved in the ad creative development of ConverZe Media clients assisting with the creation of effective ads in order to boost performance. He has played a substantial role in the overall growth of ConverZe Media over the past several years, helping them become one of the Nations top DR media planning and buying agencies.
Senior Account Manager
Jason brings over 23 years of media experience to Converze with a unique background in both radio programming/production and advertising. For the last 12 years Jason has been developing and growing advertising campaigns from the ground up using a diversified portfolio of radio, TV, podcasts and digital components to exceed the clients metrics in an everchanging media landscape. Having run campaigns for almost every category and every size budget, he knows how to maximize the clients dollars to get the highest ROI. Jason holds a degree in Film and Electronic Arts with an emphasis on electronic media from Cal State Long Beach.
Senior Media Director, TV
Julie brings experience, passion and dedication to our TV division. Julie has over 14 years of experience launching and developing national television campaigns with a strong background in direct response. Julie brings a level of service and value to Converze with her wide range of experience by managing a media department at a large independent buying agency in which she focused on controlling all national rate structures, pricing needs and strategic planning for all brands within the agencies portfolio.
Senior Media Buyer
Carol has over 6 years’ experience working in the advertising industry. She has buying and planning experience on local broadcast, radio, OOH, and digital advertising. She has previously worked on campaigns for Lionsgate, StubHub, Fiat/Chrysler, Red Bull, KB Home, Stater Bros., In-N-Out, Raging Waters, First 5 CA, and California Earthquake Authority. She utilizes various media tools to achieve lowest CPL with greatest reach and frequency to ultimately get the best ROI for each client.
Senior Media Buyer
Bree has over 6 years of media experience working in the advertising industry. Bree is an expert in strategic management of media campaigns while maintaining client margins and profitability. She has utilized media metrics for efficiencies in the areas of reach, frequency, exposure, and branding. Has previously worked on campaigns for Proctor and Gamble, Yelp, Hello Fresh, Stamps.com, and Sutter Health.
Senior Media Buyer
Holly has over 4 years of experience working in the DR advertising industry. Holly has been a key member of the Converze TV team in helping grow TV clients from inception to where they are today. Her focus is finding the strongest media mix for each client that will prove successful in scaling their campaigns over time. She is also very involved in pitching new TV client’s each week and introducing them to the fun and exciting opportunities TV can bring to their advertising campaigns. Her client portfolio ranges in categories such as Financial, Education, and E-Commerce.
Director of Analytics
Lauren started with Converze Media in 2016. She brings commitment, diligence and takes tremendous pride in her contribution to our team. When humbly describing her role, she maintains day-to-day office operations; helps organize and facilitate projects- like specifically assisting on the development of our new proprietary system and works HR to create the best team on the West Coast!
Although her day to day ranges from an onboarding, company outings and routine reporting; its this variety that challenges Lauren to bring the most to Converze (there are never too many hats to wear at this office!).
Head of Media Analytics
Erick started at Converze Media in 2014. Due in large to his heavily inquisitive mind, hard work, and proven performance he is the Head of Media Analytics. He brings an almost feverish passion to optimize each campaign he touches and/or manages to get clients the best possible ROI. He has also worked diligently to build and manage a team of data-driven individuals to help optimize all clients across Converze Media. His team is comprised of like-minded people with backgrounds in Digital Analytics, Information Management or simply SALES MINDED individuals.
In addition to being heavily involved in most of our accounts, Erick also maintains involvement in a few of our key categories- Education, Financial Services, andSmall Businesses. Over the years, Erick lives by one simple question “How can I make this better?”
Senior Account Manager
ENJOYS like no other to strategically produce creative and piece together forward-thinking DR media schedules. When she is not out cycling on a gorgeous Cali day, she is researching for innovative ways to exceed her client’s expectations AND foremost within BUDGET.
Prior to joining Converze her career in was in Social Media with brands such a Daisy sour cream and promoting the LA Phil at the WaltDisney Concert Hall. Since then at Converze, she expanded her portfolio to include both TV and Radio campaigns. Whether its General Market/Hispanic- long and short form or Out of Home-Billboards, Lupe strives to find the perfect media mix. Just ask her about launching the TV/OTT department, her accounts were the first to market and the first to scale! You can find bits of Lupe scattered across the multiple house accounts at the agency- over the past 6 years her enthusiasm and competitive spirit is unrivaled.
Senior Account Manager
Monique “Mo” joined Converze Media seven years ago, as an early member of the company, she quickly established herself as a Senior Account Manager. Mo is often described as meticulous and organized, and she tokens this as the key to her success. She specializes in general market, Hispanic, endorsements, network, and local buying just to name a few. She works quickly and diligently to implement campaign strategies and help increase performance and exceed client goals and expectations. Mo has built strong trusting relationships with both her clients (many of whom have been with her since the beginning) and vendors in her time at Converze Media. Monique is an Alumni of California State University of Northridge with a degree in Journalism with an emphasis in Public Relations.
Senior Account Manager
Stefan brings five years account management and buying experience to the Converze team- working with clients in the Education, Mortgage, Home Improvement, and the Men’s Health space. He specializes in local radio and endorsements, and also has vast experience with network, general market, and Sirius XM. Strong relationships and communication with media vendors allow him to actively monitor and adjus this placements and clearance, which leads to his clients constant success. Stefan is accountable and honest – always working for what’s best for his respective clients. Stefan is extremely involved in the creative process, and has launched successful PR and Interview tours across the Nation over the years. Stefan has a degree in Business Administration with a concentration in Marketing from the University of Oregon.
With over 10 years in client-focused roles in various industries, Britany enjoys making people’s lives a little easier where she can.Working with the Converze sales and media buying teams, she ensures the continuous workflow on a daily and weekly level. Britany also works with sales on new business endeavors, making sure new client’s campaigns launch smoothly, all the while keeping current clients happy by meeting and adapting to their needs and expectations. Whether it is a report needed on the fly or making sure new creative production deadlines are met, Britany is focused on the details and client satisfaction. Britany holds a B.A. in Journalism from San FranciscoState University.
Chief Creative Director
"Creating a commercial is not just about creativity; it's about using our creativity to produce a spot that works for the client. That's the challenge. And I love it."
Carilyn works with our Converze team and clients to bring their brand and name to consumers nationwide. Her unique background from first working as a media buyer for a small ad agency, gives her understanding on how to bridge our client's message to their customers.
Since 2010, we have partnered with Carilyn and her production company Modern Art Pictures, to create television commercials for some of our most successful clients. They have produced spots for a wide variety of organizations including Optima Tax Relief, Dodge's SRT-4, University of La Verne, University of Southern California, The Sims and Lego Dimensions video games, web series for ABC's Body of Proof and the title sequence for FX's Sons of Anarchy.
Converze Media Group was founded in 2009 by Tedd Barr and Philip Yancey. Together they built one of the nation’s top direct-response buying agencies, located in Huntington Beach, California.
The ability to strategize and implement campaigns across any media channel to exceed any client objective, brings forth a rare and valuable, holistic marketing perspective. Our clients benefit from having highly educated and big agency experienced veterans at boutique agency costs.
Converze Media is much more than a group of ROAS specialists, we are a group of talented media professionals that come from a variety of different experiences. From coast to coast, and occasionally across the pond, we’ve gathered a talented pool of innovative, smart thinkers. Thinkers that come from all sized agencies and thinkers who are well-rounded as marketers AND as human beings.
Resilience, humility, grit and the ability to endure through any challenge are a few of the qualities we value in our team members.
Converze Media Group was featured as one of the fastest growing, privately held companies on the Inc. 5000 list in 2019, certainly a testament to the fact that our clients are not only satisfied, but long-term partners. Retention of our client portfolio coupled with less than 10% employee turn-over annually, only shows that Converze Media Group is a company that is driven to produce client ROAS AND driven to nurture the experts who make it happen!
From branding to direct response, from TV to interactive bus shelters and everything in between, we are a group of experts who continually bring novel ad notions to our clients. It’s our duty to stay abreast of the industry and technology, keeping consumer behavior trends top-of-mind and bringing the very best to the converzation.
There is no doubt that together we’ll lift your company to new heights.
Our team is comprised of senior level executives & top talent with over 100+ years combined experience. From start to finish our team takes pride in their work and aims to work as a seamless extension of our clients’ marketing teams. Positive, personable and invested strategists, buyers and account managers dedicate their days to making us all successful!
Send us an initial note showing interest and if we think your cover summary fits our culture and needs, we’ll be sure to continue engaging with you!