Television advertising

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Sample of ROAS-driving TELEVISION ads

Television Advertising

Converze Media Group has strong relationships in local and national cable, broadcast television, connected TV (CTV), over-the-top (OTT), and programmatic buying with the ability to create campaigns on any scale to best suit your advertising needs. With a focus on driving ROAS, buyers negotiate spots down to the lowest rates while maintaining the quality of inventory. The goal is always to get the lowest possible rates for the best possible placement.

Every TV campaign starts with in-depth research and audience analysis. These tools allow for the best possible strategy to execute against.  Whether it’s a DRTV segment/buy, a national cable spot, or a CTV buy, all schedules and clients are treated with one goal in mind; to drive your ROAS. By testing new stations and optimizing rates and schedules on a weekly basis, the buyers at Converze Media will continually work to improve your campaign results.

All buys also have backend direct response tracking and implementation that the Converze Media team sets-up and manages on clients' behalf. Weekly reports will include all frontend and backend data, along with any and all sales match-back data passed to the agency.

TV Media Planning and Buying Services

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Broadcast television
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Cable television
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Over-the-Top (OTT)
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National, regional, local and hyper-local TV
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Audience media
usage analysis
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Short form content production (:15/:30/:60/1:20)
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Long form content production (30 minutes)
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Advanced attribution software (Strata, CORE, TV Squared, Media Monitors)
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Research, analysis and reporting: aim analytics

“We are what we repeatedly do. Excellence, then, is not an act but a habit.”

- Aristole

By customizing all campaigns, no two clients will be alike. With a data base of over 30+ million proprietary data-segments, Converze Media utilizes direct response and branding techniques to drive ROAS. We also believe in exceeding client goals. That said, not only do we strive to drive ROAS but to generate cost-savings of 50%+ per campaign off of normal standard rates through aggressive vendor negotiations. We will fight on your behalf to ensure that TV spots air on the most relevant stations, at the best times and with the right messaging.

Transparency and open communication are key to both of our successes. Account managers work with internal brand managers to get the campaign just right! Clients know that with Converze Media they are getting the best in strategy, media rates and ROAS results!

If your goals align with our vision of running the impactful, cost-efficient ad campaign AND producing ROAS, then we just might be the perfect fit! We will work to get some scalable solutions in place that will take your company to the next level!

TV ads are still the bulk of ad dollars in the U.S. market, with consumers spending over 4 hours a day with the outlet. However, our skilled strategists and buyers know that the medium is evolving into much, much more. With TV, new devices and streaming services everywhere, the possibilities become clear and the opportunities endless.

Contact us today to learn how we plan to prove our value to you!